Urban Fest
UrbanFest is an offline festival focused on cities and citizens in a globally changing era, hosted in Belgrade. The main goal of the project was to create a clear, accessible digital presence for guests, gathering all essential festival information in one place - including the program, speakers, workshops, registration details, and contact information.
The website acts as a central touchpoint for participants, ensuring visitors can easily understand the event structure and register in advance. At the same time, the project represents a complex system that includes a whole range of components such as posters, a website, and social media, thus combining elements of graphic design and UX design.
Process
The structure of the website was designed around real festival needs: multiple talks, parallel halls, workshops, and a diverse audience. Content was divided into clear sections such as speakers, program, registration, workshops, and contact.
The visual direction is rooted in two main elements: photographs taken during city walks that reflect familiar urban landscapes, and raw textures inspired by street culture: spray paint and pasted posters. These elements were combined with a green-based color palette, referencing urban ecology and sustainability.
Information-heavy sections like schedules and programs were presented in a clean, list-based format to ensure readability across devices. The system was later extended consistently into posters, social media assets, and outdoor placements, maintaining visual coherence across digital and physical touchpoints.
Sum up
UrbanFest balances raw urban expression with structured information design. The project demonstrates how a strong visual concept can coexist with clarity and usability, supporting both communication and wayfinding. By unifying web, print, and social visuals, the festival identity remained consistent while keeping the user experience straightforward and functional.
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